Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Business organizations use all digital channels to reach and connect with current and potential clients (social media, email, search engines ecc.). Digital marketing is essential for business and brand awareness.
Digital marketing helps to reach a larger audience which wouldn’t be possible by using traditional methods. It is also more economical than traditional advertising and helps to measure success on a daily basis.
Digital marketing has had a deep impact on all forms of education. Most educational institutions (preschools, elementary schools, high secondary schools, and universities) are using digital marketing technologies. They are using these techniques not only to be connected with their potential customers but also in teaching and learning them. Nowadays there are many digital marketing tools available, but it’s not so easy to find the proper one!
Some reasons why digital marketing is important:
- Today’s marketing strategy completely depends on Digital Marketing.
- An increase in the number of sales results in increases in revenue.
- It helps to brand the company.
- Easy to get familiar with the marketing channels.
- Digital Marketing helps to build a better relationship with customers/prospects.
- Better ROI (Return on Investment).
- Has wide and dynamic career opportunities.
- It helps the company to appear on Search Engine Result Pages (SERP).
Some of the actual trends of the Digital Marketing industry:
- Artificial Intelligence
- Chatbots
- Video Marketing
- Augmented and Virtual Reality Marketing
- Voice Search
Some reasons why to learn digital marketing:
- The growth rates of Digital Markets are increasing
- Has a wide variety of career opportunities
- Easy to start a new creative business project
- Easy to generate leads from the digital sales funnel
- Easy to drive traffic to your website from Digital Markets
- Digital Skills Gap
- Versatility
- Digital Marketing is evolving
- Helps you stay ahead of your competitors
The digital sector is increasingly strategic in terms of training and the most desired professional figures are those related to web marketing, social media marketing and e-commerce. All this requires the acquisition of new and specific skills, not only in order to better manage the new technological and digital tools but also to be prepared for the job market.
Sources:
https://blog.hubspot.com/marketing/what-is-digital-marketing
https://www.asmaindia.in/blog/digital-marketing-higher-education-importance-benefits-impact/
https://www.edureka.co/blog/top-10-reasons-to-learn-digital-marketing/