Driving digital and sustainable transformation of the AVM sector with innovation, education, and XR technology! We are creating the “e-User Experience Designer” program — a unique curriculum that integrates creative, IT, and business skills. It bridges the gap between hard and soft skills, focusing on design, usability, marketing, business, and communication to equip students for dynamic, real-world challenges. The project emphasizes also the development of digital and green skills to support sustainability and digital transformationin the creative industries. Our goal is to empower learners to navigate and contribute to a more eco-conscious and tech-driven world. We use Extended Reality (XR) and MOOCs to provide interactive, future-ready education. By connecting Higher Education students with employers and startups in the AVM (Audiovisual Media) sector, we offer hands-on business opportunities and real industry experience.